Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Claim: The beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) can check if they are included in the February 2025 payout by looking up their names on a website that supposedly lists them.