Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

The designer of the medals at the Paris 2024 Olympics, LVMH, has spoken out after a number of athletes handed them back.

With the recent rise of women’s sports, and Nike’s own recent signing of some of the best female athletes in the world, women’s sports could play a huge role in Nike’s recentering of sport.

Nike is introducing the “Year of the Mamba,” a challenge to athletes everywhere to embrace the hard, uncomfortable path in 2025 in pursuit of their boldest dreams. Rooted in Kobe Bryant’s ...

Nike cut him loose, but Kyrie Irving landed on his feet with Anta. Now, the shoes are seeing a surge in demand.