Learn how Stacker’s data-driven content strategy helps brands boost reach, build authority, and outperform benchmarks with strategic storytelling.

Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

B2C leans toward mass nostalgia and fun (Spotify, Starbucks), while B2B focuses on professional milestones and trust (HubSpot, Salesforce). But the core is the same: making customers feel their ...

Let's look at the root of that word, "creative" for a second. It stems from create. Every one of our prospective customers -- both B2B and B2C -- has not just a tiny screen onto which we can foist our ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

And it has to do more with strategy. Because for the first time ever, I think we can honestly say that the lines between B2B, B2C and nonprofit go-to-market and fundraising strategies aren’t ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

Pay Later (BNPL) has become one of the most popular payment methods in recent years. Buyers appreciate the ability to receive ...