Mattel revised its full-year sales forecast downward after a drop in Barbie sales contributed to weaker than expected ...

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” ...

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

New York City’s Museum of Arts and Design is presenting the Barbie: A Cultural Icon Exhibition beginning on Oct. 19, ...

Mattel rereleased its popular Mariah Carey Christmas doll as the bestselling diva is set to embark on a 20-city Christmas tour, starting Nov. 6 ...

Mattel Films has been vocal about its ambitions to turn as many of its old toys into movies as it can ... it will have a hard time matching Barbie, which managed to capture the zeitgeist in ...

Mattel lowered its full-year sales forecast as the Barbie parent heads into the crucial holiday shopping season against the backdrop of muted demand for toys.  The company now expects 2024 net sales ...

We rounded up some of the best-selling toys available at Walmart, including finds from beloved brands like Barbie, Little Tikes, Lego, and Hot Wheels, plus newer favorites, like a Bluey-themed ...

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

If you're targeting toys this holiday shopping season, Target has its 2024 Bullseye’s Top Toys list ready for you. The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99. ...

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