A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he's calling Yolo ...