Imagine you visit a clothing store but the layout and infrastructure of the store are so confusing that you end up leaving ...

"vanity" metrics such as content engagement across social and email, bounce rate, sessions, and average session duration are crucial to determining whether your content pages are working fine before ...

Traditional analytics covers the “what” — metrics like page views, bounce rates and conversion rates. Behavioral analytics, however, explores the “why,” giving a closer look at user ...

Additional metrics, such as conversion rate ... For example, look for patterns, such as high bounce rates, lack of segmentation, and low engagement. Noticing trends will inform your strategy and ...