Brand consistency is already important, but in an AI-saturated world it will become even more important. The generative AI wave is bringing tools to marketing departments that will level the playing ...

Maintaining a consistent and robust brand identity can be particularly challenging for entrepreneurs. According to a survey by Lucidpress, consistent brand presentation can increase revenue by up ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

TVS Motor’s association with Star Sports as a broadcasting partner for Tata IPL is about tapping into the synergies of cricket and its product portfolio to create lasting brand memories. The brand’s ...