Two communication tools help reinforce the brand platform: Be statements and the Buff identity framework. Be statements are inspirational, supportive and succinct statements that you can use to ...

The Be Boulder. brand platform encompasses two communication tools to accomplish this purpose: Be statements and the Buff identity framework. Learn about the specific audiences and usage of each ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

YOUR personal brand is your identity. This is how Boy Abunda opens the Prologue of the book, "Standing to Outstanding: A Framework for Meaningful Personal Branding," which I co-author with my daughter ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

HAI Community, the international learning platform established by Cassian Grant, has unveiled a comprehensive rebranding ...

Y OUR personal brand is your identity. This is how Boy Abunda opens the Prologue of the book, "Standing to Outstanding: A Framework for Meaningful Personal Branding," which I co-author with my ...