Whether operating in a launch or growth phase, it is prudent for startup leaders to address these common marketing missteps ...

We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

But there’s more to it than is visible on the surface; we’ve also done a lot of work on our brand proposition – the ideas at the heart of how we describe ourselves as an organisation. The updated ...

How do you craft a memorable elevator pitch that effectively communicates your personal brand? We asked seven business ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

Consumers are always connected to a brand regardless of where and when they are, which completely changes the value proposition for brands. For example, Hotels.com showcased how fast its mobile Web ...

Emcer has launched its new brand proposition, #NotJustTiles, aimed at positioning the brand as a premium lifestyle choice that goes beyond just tiles. This concept highlights Emcer’s dedication ...