In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

But there’s more to it than is visible on the surface; we’ve also done a lot of work on our brand proposition – the ideas at the heart of how we describe ourselves as an organisation. The updated ...

We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

Look at Red Bull: it has never veered from its core brand proposition to ‘Give you wings’ – a slogan that’s now over 25 years old. But it stays relevant to new consumers by always bringing ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...

Consumers are always connected to a brand regardless of where and when they are, which completely changes the value proposition for brands. For example, Hotels.com showcased how fast its mobile Web ...

The plan identifies the target market, value proposition of the brand or product, campaigns to be initiated, and metrics to be used to assess the effectiveness of marketing initiatives.