Build-A-Bear's strategy of selling experiences drives profitability. I believe that the company is positioned for profitable ...

Unfortunately, Paldean Wooper isn't available from Build-a-Bear, but the designs are so similar that fans may still be happy with the original Wooper design.

Build-A-Bear (BBW) had a rough ride in the past several years and is now a shell of what it once was, but CEO Sharon Price John mentioned two tweaks the company is making that could play a huge ...

Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million. CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth.

And Build-a-Bear Workshop chief executive Sharon Price John is part of that figure. As a teenager in Tennessee, she fondly recalls her time behind the drive-thru window coordinating orders and ...