When I hear miles, I imagine my next trip, my next experience,” said Ed Poppe, VP of CRM, Loyalty and Performance Marketing at Build-A-Bear Workshop. “I think the best loyalty programs use ...

The popular Build-A-Bear Workshop teases exclusive goods at its first-of-its-kind Sanrio Workshop, including a Hello Kitty plush and more.

On January 15 at 10 a.m., the new Build-A-Bear Workshop officially made its debut inside the Hershey Tanger Outlets in suite 142. “Get excited! Build-A-Bear is opening this Wednesday, January ...

Get ready for some beary special moments as Centara Mirage Beach Resort Dubai is delighted to announce its playful ...

At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes.