Choosing a name for a company can be the first step in developing a new identity for the business and establishing a new image. It's the first impression the public will have of your growing company.

Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are ...

They are insular events, usually important only to the people who work for the company or are invested in the product it ...

Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.

From Apple to Starbucks, company names have some surprising (and sometimes ... may be a stretch of a product, it makes good business sense to file trademarks, even preemptively.