"Most people don't actually know they're cardboard," Faris Zahrah told WWD. Zahrah cofounded What World in 2023 with his sister Grace, after one of their friends needed a purse in a pinch.

What World is putting a fashionable spin on the overlooked material, one woven bag at a time. The Los Angeles brand will launch its debut made-to-order collection Dec. 8, which consists of six woven ...