Business Insider6y
Coca-Cola just bought a massive coffee chain for $5.1 billion. Here's how it compares to Starbucks.
Coca-Cola announced on Friday that it would buy British coffee-shop chain Costa Coffee for $5.1 billion. Analysts say the move is likely to have a major impact on Starbucks, especially as it looks ...
Marketing Dive13y
Coca-Cola drives engagement for new campaign through mobile bar code implementation
Coca-Cola is placing mobile bar codes on its soda cups in restaurant chains such as McDonald?s that let consumers vie for a chance to win a trip to next year?s NCAA Men?s Final Four. The company is ...
Business Insider India6y
Coca-Cola just bought a massive coffee chain for $5.1 billion, and it's a huge bet on physical stores
Coca-Cola announced on Friday that it has agreed to buy British coffee-shop chain Costa Coffee from parent company Whitbread for $5.1 billion. The move is both large and strategic for Coca-Cola ...