It looked so good on the rack, why not on you? Welcome to color analysis and color seasons, the logic behind the dressing ...

While spring cleaning my closet, I cringed at the purchases that I rarely or never wore. A baby blue tank top worn only on ...

But when I got my “colors done” recently at a color analysis studio in New York, I felt strangely nervous, like I was taking ...

Color analysis, already a popular service in South Korea, has been trending on TikTok. To participate, you pay an expert to tell you your seasonal archetype—there are 16— such as “deep ...