Today, data is a huge part of what makes marketers successful, and it is essential for optimizing campaigns and driving performance. But there is one powerful element that can’t be replaced with data: ...

It is clear that brands must embrace connected retail, personalisation, and data-driven strategies to create customer-centric ...

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

The integration of IIoT and connected applications is revolutionizing the manufacturing industry. By drawing on real-time ...

An RMI report finds that solar and wind energy could connect to rarely used gas plants to meet gigawatts of data center demand, and still share power ...