The recent enforcement action by the Health Ministry (MOH) against misleading cosmetic advertisements, particularly those ...

The recent enforcement action by the Ministry of Health (MOH) against misleading cosmetic advertisements, particularly those promoting their products as “edible” has raised serious concerns about ...

With some brands adding just enough of an ingredient to include it on the label, but not enough for it to meaningfully ...

The agency will drive influencer collaborations and digital storytelling to elevate brand awareness and engagement.

Don't miss: Penang donut seller apologises for inappropriate marketing in viral TikTok video ... contradicts requirements in the guideline for cosmetic claims and guideline for cosmetic ...

Mascara is the largest category in Cosmetics. To build authority and credibility in the UK Mascara space. e.l.f. launched a new mascara product 'Lash n Roll'. e.l.f.'s goal is to increase its UK ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...