NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

To measure the effectiveness of digital engagement, businesses must track key metrics such as customer satisfaction, retention rates, and lifetime value. Engagement Rate: The percentage of ...

providing better insights into customer journeys. Conversion and engagement. Key Google Analytics metrics like organic conversion rate and engagement time help marketers align digital traffic with ...

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate ...

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

In today’s hectic business environment, staying connected to customers has become more critical. Automating customer engagement merely allows businesses to build better and stronger relationships ...

The Public Company Accounting Oversight Board has withdrawn the two standards it approved on firm and engagement metrics and firm reporting.

In today’s fast-paced, competitive market, businesses are increasingly recognizing the importance of providing exceptional ...