1 The gum category was in a free fall, with plummeting sales and vanishing relevance. As an underdog, Dentyne couldn't afford to fall victim to the widespread, unrelenting declines that plagued the ...

sugar-free gum, like Dentyne, can also contribute to maintaining oral care on-the-go during the busy seasons. Chewing sugar-free gum can stimulate saliva production, which helps neutralise acids ...