Perfume is much more than just a fragrance; it’s an extension of your personality. The right scent can evoke emotions, make a ...

#PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way ...

Researchers at Boise State University are developing a virtual reality headset that monitors how well users detect certain ...

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

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"Gucci Bloom is an absolute hit when it comes to the perfumes I have had! This fragrance is very fresh and floral. The scent ...

Its new springtime fragrance, Greenpoint, is labeled “a breath of fresh air” from the brand, and it couldn’t be more accurate. Its fresh spring-y scent is inspired by one of the outer ...