The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...

According to VML, the brand design sector has experienced rapid growth, expanding from 10 full-time employees in 2020 to 80 in North America currently. This consolidation unifies resources from ...

Oct. 15, 2024 /PRNewswire/ -- Apothic, the #1 premium wine* and America's #1 red blend**, recognized for its innovative approach to the premium wine category, proudly announces its complete brand ...

WPP’s VML has reorganized its design efforts under a unit called Brand Design at VML which aggregates the agency’s capabilities in design positioning, visual and verbal identity systems ...