Many brands cleverly use subtle yet impactful marketing tactics to make you think you're getting an unbeatable deal, even ...

Things have gotten so bad, Fox News is finally blaming Donald Trump for the economy. After the Dow Jones Industrial Average ...

Netflix CEO shunned competitors in a recent interview while preparing to make his acting debut on a competitor streaming ...

Best Marketing Gimmick Futuristic's Stimulus Package To promote his new album, Still on the Rise , rapper Futuristic looked to music's past for a marketing idea: the album preorder.

There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often ...

Toni Breidinger’s rise in NASCAR’s Craftsman Truck Series has ignited a firestorm. The 25-year-old driver, with five million ...

The Kings League, a brainchild of former Barcelona star Gerard Piqué, is a bold reinvention of soccer that nobody asked for. But that doesn’t mean it can’t find a place within a world hungry ...

From five-star hotels to backpacker campers, most travelers seem to agree that Earth Day and similar endeavors can be considered marketing gimmicks but also bring true visibility to issues that ...