Alex Sanson, senior brand manager at Magic Light said: “The Gruffalo Discovery Land at Twycross Zoo is an amazing immersive way for fans to meet all the characters from the deep, dark wood.

The Gruffalo's child explores the deep dark wood in search of the big bad mouse and meets the Snake, Owl and Fox in the process. She eventually finds the mouse, who manages to outwit her like the ...

The Gruffalo has a leathery, farmyard smell evoking the deep, dark wood. The much-loved story, written by Julia Donaldson and illustrated by Axel Scheffler, was first published in 1999.