"This is not a drill—Cinnamon Toast Crunch BACON is about to be a real thing," the creator wrote on Instagram alongside a photo of the new product. "Coming soon is new Hormel Black Label bacon ...

Breakfast is about to get so much easier. We sure do love bacon, and Hormel has been doing it right for many years. This brand has given us thick-cut bacon in every flavor, from ranch to Cinnamon ...

In the US, bacon is a much-loved mega-category, but brands lack distinctiveness and originality. Seeing this as an opportunity, Hormel® Black Label® Bacon and BBDO Minneapolis focused on creating the ...