Perhaps due to the success of the branding competition, Hovis had another competition to find the perfect loaf in 1900. This sought to find “uniformity in Hovis bread”. I know we’re all ...

Hovis began life in 1886, as 'Smiths Patent Germ Bread'. Perhaps not surprisingly this was soon changed to Hovis from the Latin 'hominis vis': strength of man. The original Hovis was a wheatgerm bread ...

as Hovis is also keen to reduce food waste. To help with this, they have three brilliant tips to make sure less food ends up in the bin. Firstly, always use the end pieces from your loaf.

Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule. Set in post-war Britain, the ad tells the story of a boy making his bread delivery at the very top of Gold Hill in Dorset ...

Hovis has been baking bread from the finest ingredients for more than 130 years. The range may have changed and evolved over the years but our ongoing commitment to exceptional product quality and ...