What about Hovis, though? I don’t really know what part of wheat, or bread, the name could refer to, and it doesn’t seem to have anything to do with founder Richard “Stoney” Smith’s name.

Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule. Set in post-war Britain, the ad tells the story of a boy making his bread delivery at the very top of Gold Hill in Dorset ...

Legendary bread brand Hovis is urging buyers to store bread in its original packaging. The company is working with UK Plastic Pact to reduce unnecessary waste of their bread bags. Their ...