PLUS: 10% of the proceeds from John Rich's brand Redneck Riviera goes to Folds of Honor, an organization to help U.S. military families. Redneck Riviera produces whiskey, jerky, cowboy boots and more.

John Rich charmed viewers during the fourth hour of NBC's 'Today' show Wednesday morning, acting as Hoda Kotb's co-host for the day. Dressed in jeans, boots, a black shirt, a light gray jacket ...