Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection. The QR code-enabled ads are being used as part of ...

The fashion label is desperately seeking to disassociate itself from the mass-killer, who said that “refined people” like him should wear brands like Lacoste. CLOTHING COMPANY LACOSTE has ...

Impact Link Spotting designer knockoffs is now easier than ever. French luxury brand Lacoste is using Vrai, an AI technology developed by Cypheme, a leader in anti-counterfeit artificial ...

Following the success of Save Our Species with the International Union for Conservation of Nature last year, the second edition of the retailer’s campaign turns our attention to ten new threatened ...

Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Around a century ago, French racquet phenom René Lacoste, fatefully nicknamed “The crocodile,” popularized ...

Its first corporate customer is Lacoste, the luxury clothing brand whose iconic crocodile logo makes it a soft target for counterfeiters. Too many teeth or a too-long tail are easy tells ...