Mobile marketing will hold its own in 2009. But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls. Several ...

Whether or not you're in the process of creating a business plan, a SWOT analysis can be a beneficial tool to assess your business or organization. Have you come up with a business idea but want ...

Interpublic Group of Companies (NYSE:IPG), a global provider of marketing solutions, finds itself at a crossroads as it navigates challenges in organic growth while pursuing strategic initiatives to ...

Omnicom Group Inc. (NYSE:OMC), a leading global marketing and corporate communications company, has been demonstrating resilience and growth in a dynamic market environment. Recent analyst reports ...