When McDonald's shared its CosMc restaurant concept, the target was clear. The new chain offered a menu built around drinks and snacks. It was clearly an effort for the chain to answer Starbucks (SBUX ...

McCafé, a food and drink brand, launched a campaign in Egypt to generate enough buzz to double the store traffic in one month. McDonald’s has always had a uniquely solid presence and an unmatched spot ...

Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...

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