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Meduza’s ad sparks outrage for using Ukraine war footage
Feshak stated that Berlin-based agency Lure, which has worked with brands like Coca-Cola and ASICS, created the campaign for Meduza free of charge. Lure was founded by American David Incorvaia.
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Russian independent media Meduza, German PR firm pull campaign featuring Ukrainian war victims after backlash
Independent Russian media outlet Meduza and a German PR agency both apologized on Feb. 2 for a promotional campaign that featured photos of Ukrainian war victims. The campaign used a photo of ...