Further Victoria’s Secret lead against the It Girls’ next most favored brands is doubly impressive, with number two Sephora at 38%, number three Nike at 34%, followed far behind by Ulta at 17%.

M-PESA, Safaricom and Equity Bank have emerged as the top three most favored brands by Kenyan women in 2024. The 4th edition of ‘ The Top 100 Most Loved Brands by Women in Kenya made the revelation.

Enthusiasts spend 13% more per favored brand purchase on average than other customers. Brand enthusiasts are also significantly more likely to purchase based on recommendations from their brands of ...