The agreement highlights the ongoing strength and strategic relevance of the sports retail industry, even in the face of ...

Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike is a global leader in sportswear, with a strong cash position and good management that can make a turnaround story.

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

Nike announced a series of leadership changes and restructuring, including the retirement of its current president of ...

(Reuters) - At a time when its knack for innovation is in question, Nike on Wednesday announced ... vowed to refocus the brand’s identity around core sports like running. At the same time ...

Nike is under fire for a London Marathon billboard many saw as antisemitic, forcing the brand into damage-control ... The ad, in stark black lettering on a red background, read: “NEVER AGAIN.