Discover how identity marketing helps hotels convert website visitors into direct bookings, reduce OTA reliance, and drive ...

The study focused on return on assets (ROA) to evaluate the net economic outcome of OTA participation. The study showed that smaller hotels particularly benefited from an OTA arrangement.

NEW DELHI: India’s largest online travel aggregator (OTA) MakeMyTrip Thursday reported ... Similarly, our international hotels revenue grew by over 63% YoY making this one of our fastest growing ...