The gambling company revels in taking chances, pushing the marketing envelope at every opportunity. Now, it is sponsoring TV ...

67% of 18–25-year-olds think Guinness is a ‘cool’ brand, up from 22% in 2023, according to a new report from Brand Finance, ...

Some would say he perfectly fits Paddy Power’s self-deprecating brand. However, the U-turn appears to have emerged following unease among its workforce at using “a figure as divisive as ...

Paddy Power is a populist brand in the industry, and this is reflected right across the Paddy Power Casino website. The site is incredibly user-friendly, whether you are an experienced player wanting ...