A spokesperson for Paqui confirmed with PEOPLE that the product, which contained Carolina Reaper and Naga Viper peppers, is off shelves The "One Chip Challenge" is discontinued. A spokesperson for ...

If you never had the chance to try the "One Chip Challenge" by Paqui, you may be too late to do so now. It has been discontinued. PEOPLE reports that the product was taken off shelves. This ...

Harris Wolobah, 14, died on Sept. 1 after completing Paqui's "One Chip Challenge" Michael Lee Simpson is a Digital News Writer at PEOPLE. His work has previously appeared in Entertainment Weekly ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

Sarah Dussault/MediaNews Group/The Mercury News via Getty The “one chip challenge” comes from the snack brand Paqui. Paqui sells the singular spicy chip for $10 and specifies the rules on its ...

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A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge, leading to the product being pulled from shelves. This is not the first time that dangerous and ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small, regional tortilla chip brand with better-for-you ... efficient to have such a wealth of insight in ...