The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, essentially turning everyday users into brand ambassadors. The new ad ...

With its sale price to Pepsi at $1.7 billion, Pepsi is paying about 4.2 times Poppi’s $391 million in sales over the past 12 months. “The deal makes sense to us because we believe PepsiCo’s ...