So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

Twenty years ago, when I started my career as an ESL teacher in Houston, Texas, I remember the struggles of teaching persuasive writing to English learners. I had students who were bright, ...

Advice on persuasive language techniques is linked to Aristotle's 2,000 year-old principles of logos, ethos and pathos. These key terms are explained to Simon by an expert and illustrated using ...

She says this is meant to teach her students about persuasive writing and the ethos, pathos and logos that come with that. “I think what really engages them is they get to be creative,” Waldo ...