In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Easterling uses Community, a text-marketing startup backed by Ashton ... the company's cofounder and chief product officer. "We wanted that to become adopted and understood as a new social ...