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The Foundation of Effective Leadership: Emotional Intelligence
Leaders who are emotionally intelligent are aware of their emotional responses and can control them when making important decisions. This leads to more thoughtful, rational decision-making ...
Warc2y
The impact of rational, emotional, and physiological advertising images on purchase intention: How TV ads influence brand memory
Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with rational appeals do not. Higher levels of rational responses suppress the ...
Marketing5mon
Buying is Not a Rational Decision
I am a rational, cognitive human being ... and posted on your refrigerator at home.” ALL BUYING DECISIONS ARE EMOTIONAL. People have both logical and emotional buying motives. Recent consumer surveys ...