That reputation took a hit recently when many Roku owners around the country noticed a new type of ad when using their player ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Users have expressed negative reactions to the startup ad, threatening to switch to competitors.

Autoplaying ads have become more and more commonplace throughout all the technology we use. Streaming services such as Disney+ and Netflix ask you to pay extra to avoid having an ad play after a ...

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

but I’ll be damned if I’m gonna put up with a video loading when loading up my Roku,” one Redditor wrote. “Just turned on my TV to see a video open on the homescreen and play some trailer?

Roku has contacted us to point out that these new startup ads can at least be skipped ... but these new ads, which pop up prior to the home screen even loading, seem to have got under the skin of many ...