The Growing Role Of Liquor Brands In Soccer: Inside Jameson Whiskey’s MLS Deal
As soccer solidifies its foothold in North America, the partnership highlights the calculated synergy of pairing a burgeoning ...
AI And Online Reputation Management: Five Trends For Brands To Keep Top Of Mind In 2025
The way companies use AI and manage data will strongly influence their reputation. Brands that lean into their AI and data ...
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Meet the 10 visionary CMOs shaping their brands’ roles in business and culture
Chief marketing officers have always played a critical role in the success of the brands we love. But as media fragmentation has completely upended the traditional access to our attention ...
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Leveraging the Old to Create the New: The Role of Brand Associations in New Product Novelty
Citations: Carpenter, Gregory, Frank Goedertier, Kristof Geskens. 2015. Leveraging the Old to Create the New: The Role of Brand Associations in New Product Novelty.