I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

When it comes to mascara, the sky is truly the limit for our eyelashes — and Ilia Beauty knows this. That’s why the ...

This beauty editor favourite, Maybelline New York Lash Sensational Sky High Mascara, is currently over 20% off during Amazon Spring Sale — buy now ...

Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

What happened when a beauty editor put the viral Maybelline Lash Sensational Sky High Mascara to the test. If I’ve learnt anything from 18 months of oscillating lockdowns it’s that I’m a pro ...

Although beauty is mostly subjective, there’s one product that pretty much all of us beauty editors agree is totally brill: Maybelline’s New York Lash Sensational Sky High Mascara. And it’s ...

Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...

Mascara is a cosmetic product used to enhance the eyelashes by darkening, lengthening, and thickening them. Available in ...

Products are independently selected by our editors. We may earn an affiliate commission from links. Whether your dream lashes have dramatic volume, fluttery length, or a doe-quality befitting ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Mascara is a cosmetic product applied to the eyelashes to enhance their appearance by darkening, lengthening, volumizing, and defining them. Typically available in liquid form with a brush or wand ...