The findings indicate that social media should be an important component in an ecommerce retailer’s playbook, but only if deployed in specific ways. “The ubiquity of sponsored posts can work ...

NHPR has launched a new revenue initiative, adding sponsored content to the underwriting options now available to corporate sponsors.

These insights were drawn from a study, entitled “Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts”, published in the Journal of Interactive ...

with social media providing grist for the algorithms, which validate the significance of tweets and posts. In the process, Twitter and other social media began attracting a growing readership ...