Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is ...

Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science. For the ...

In a court-filed response, Old Navy denied that it had a practice of sending emails about sales with imaginary time limits or ...

In Brown v. Old Navy, LLC, the plaintiffs sued the retailer Old Navy after receiving emails with subject lines that they say contained false or misleading information regarding the duration of Old ...

Washington state Supreme Court weighed in on a federal lawsuit filed by a Pierce County resident over allegedly false and misleading email subject lines from Old Navy. The Supreme Court ruled that ...