For This Emerging Swedish Brand, the Streets—And the Subway—Are the Runway
SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...
Fashion Times on MSN4mon
Swedish Fashion House Acne Studios Selects Charli XCX to Front Its Spring 2025 Advertising Campaign
Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the ...
Stylist3y
The street style at Stockholm Fashion Week proves that it’s fashion’s biggest underdog
As the Swedish city returns to an in-person format, street style is back with a vengeance with all of the colours, prints and textures you could wish for. The best part of the month-long ...
The Star1mon
Swedish fashion brand heads to Sarawak
Swedish fashion retailer H&M’s rapid expansion in Malaysia since making its debut in 2012 has exceeded the company’s own high expectations.
Elsa Hosk shares sultry high-fashion shots to launch an exciting collaboration
When it comes to high-fashion fatale, Swedish model and mother of one Elsa Hosk knows a thing or two. The former Victoria's ...
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Why radical Swedish designer Ann-Sofie Back was way ahead of her time
Fashion and shame have always been linked for me ... The invitations for the opening featured a cross on the front and were inspired by traditional Swedish death announcements. ‘Go As You Please’ is ...