Balbuena's limited-edition releases, such as the Rare Cap (V18 Pilipinas), sell out within days, creating buzz online. For Balbuena, Tambay Caps is more than a business — it's an advocacy.

Tambay, who had been suffering from Parkinson's Disease, was most famous for his association with Ferrari. He was a leading member of a generation of top French F1 drivers that included the likes ...