I'm not the only one who loves this bra, in fact, more than 1,300 people gave it a five-star rating. One person dubbed it the ...

This ThirdLove wireless bra is one writer’s go-to thanks to its support, all-day comfort, smoothing design, and versatility. She wears it so often that she’s stocking up on more colors while sizes are ...

US intimate apparel brand ThirdLove has established a new partnership with Bloomreach, a provider of AI-powered ...

Update on April 1, 2025: Added ThirdLove’s Organic Cloud Cotton Perfect Coverage Bra and Fleur du Mal’s Le Stretch Multi Fit Lace Unlined Demi Bra; updated prices and checked stock for all ...

WSJ's Joanna Stern "bumps into" Heidi Zak, the co-founder and co-CEO of bra brand ThirdLove. The two discuss proper bra care, the company’s algorithm that determines bra sizing and how ThirdLove ...

Heidi Zak is the Co-Founder and CEO of ThirdLove, a multi-generational women’s lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to ...

"It's time to stop telling women what makes them sexy - let us decide." Zak is the cofounder and CEO of ThirdLove, an online lingerie startup that was launched in 2013. Zak's comments were made in ...

This ThirdLove minimizing bra is a game-changer — here's why I'm obsessed with it. (Photos via ThirdLove) ...