Speculation had grown over the weekend that Kingsmill, owned by Allied Bakeries and Endless-backed Hovis, will be combined following a long decline in supermarket loaf sales amid competition from ...

In the autumn, Hovis looked set to launch its own take on Kingsmill’s 50/50 loaf, having applied to register the name Hovis White N’ Fibre with the Intellectual Property Office, under class 30 ...

Hovis began life in 1886, as 'Smiths Patent Germ Bread'. Perhaps not surprisingly this was soon changed to Hovis from the Latin 'hominis vis': strength of man. The original Hovis was a wheatgerm bread ...